Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing

New line uses smart chip technology to track wearers

Tommy Hilfiger's new line of clothing rewards wearers for donning the gear. Tommy Hilfiger

Taking a cue from Pokémon Go, Tommy Hilfiger is introducing a new rewards system in which customers can earn points for wearing its clothes at specific locations.

Jessica Sulima is an editorial intern at Adweek. She studies English at the University of Pennsylvania.