Tracee Ellis Ross Talks to Her Snack Cabinet in New Lay’s Campaign

The actress is encouraging chip lovers to grab the bag that speaks to them

Still of Tracee Ellis Ross holding a bag of Lay's
Lay’s personifies its products in its latest campaign Lay's

Lay’s wants to show its consumers that every bag—from classic yellow potato chips to the up-and-coming Poppables—brings its own unique joy.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.