TranzPartner Selects Fletcher

Fletcher Martin Ew-ing has added TranzPartner to its client roster.

The account is worth an estimated $5 million.

The Atlanta shop will work on brand development, strategic planning, creative, media and direct marketing chores for the Marietta, Ga.-based transportation company.

TranzPartner offers back-office business services for small trucking firms under one roof, according to Andy Fletcher, FME president and chief executive officer.

The shop won the business in a review that included four undisclosed Atlanta agencies.

“Being headquartered in Marietta, we wanted to deal with hometown people,” said Kitty Houchin, vice president of marketing at TranzPartner. “Fletcher Martin Ewing impressed us because of previous work they had done. They had not dealt in the transportation arena before, but received us well.”

The advertising campaign will include outdoor, interactive and radio components, as well as trade publications such as Transport Topics and The Trucker.

“It’s a multi-tiered approach,” said Fletcher. “We’re laying the foundation today and will add audiences as we move forward.”