UPDATE: Trump ultimately aired only one Super Bowl commercial.
Hours after Democratic presidential candidate Michael Bloomberg released his 60-second Super Bowl ad, President Trump went live with his own 30-second spot, one of two ads his re-election campaign said would air during Sunday’s game.
The first Trump ad, called “Stronger, Safer, More Prosperous,” features images of him winning the presidency and snippets of news reports commenting on his administration. “America demanded change—and change is what we got,” a voiceover says in the ad.
“Just as the Super Bowl crowns the greatest football team, nothing says ‘winning’ like President Donald Trump and his stellar record of accomplishment for all Americans,” said Brad Parscale, Trump 2020 campaign manager, in a statement.
The campaign has not officially said when the spots will appear in the game, but at least one of them is expected to air in the first half. It’s not clear what agency the campaign used to produce the advertisement. Ultimately, this ad appeared after the game came to a close and is not an official Super Bowl ad.
While Bloomberg’s ad focused on positioning him as a candidate that would advocate for gun law reforms, Trump’s re-election campaign tailored his messaging around images of him in front of an American flag and iconic presidential moments like taking the oath of office.
These spots represent a first in recent political history in which more than one presidential candidate is running a Super Bowl ad. Experts see these these ads as a byproduct of uber-wealthy candidates running the race, who are spending exorbitant amounts on political ads, which forecasters say could add up to $20 billion overall.