Tushy Sales Quadrupled After This Bit on Saturday Night Live

Founder Miki Agrawal says goal for bidet product sales is $12M

- Credit by Editor: Nick Gardner

Miki Agrawal’s first start-up, Thinx, hit PR gold when New York’s transit authority banned its ads. That was back in 2015; the MTA eventually relented.

Agrawal’s latest venture, Tushy, also ran afoul of the MTA guidelines. But like any start-up founder, she quickly realized that all press is good press. Chief creative officer and founder Agrawal tells us in this edition of I’m With the Brand that after a skit on SNL’s Weekend Update about the ad prohibition, Tushy sales quadrupled.

The company made $10 million last year, and is on track to bring in $12 million this year. It all starts with brand building. Watch above to see how she did it.

 



Publish date: November 19, 2019 https://dev.adweek.com/brand-marketing/tushy-sales-quadrupled-after-this-bit-on-saturday-night-live/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT