Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

Bidet attachment brand informs about the body without taking itself too seriously 

Tushy email photo
Tushy uses humorous art—and takes digs at toilet paper—to encourage people to buy bidets. Tushy
Headshot of Ian Zelaya

While many brands have had to adapt their email marketing messaging to quarantine life, Tushy didn’t have to make any drastic pivots. In fact, the DTC bidet company was primed for it.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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