Disney, BuzzFeed, TrueX and Xandr Team Up to Help TV Marketers Drive Consumer Attention
New research aims to build more strategic and effective campaigns
Having great creative is not enough to keep consumers engaged, according to new research from Disney Ad Sales, Xandr, BuzzFeed and TrueX.
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As marketers are having a harder time than ever getting their messaging to consumers in the Peak TV landscape, several publishers have teamed up to help them drive consumer attention.
