Twitter Just Created a Custom Font to Better Reflect Its Brand Identity

It's all part of the platform's marketing refresh

GIF of Twitter and its new design
Twitter unveiled its marketing refresh on Wednesday. Twitter

Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection.

@tiffmoustakas Tiffany Moustakas is an associate web editor at Adweek, where she helps keep the magazine's digital presence up and running by editing stories and assisting with social media.