Volkswagen of America has narrowed the field in its $220 million creative review, a day after final presentations concluded, sources said.
Still in the running are Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., and Omnicom Group’s Goodby Silverstein & Partners in San Francisco, according to sources. Two other contenders, Omnicom’s DDB in New York and independent Wieden + Kennedy in Portland, Ore., have been eliminated.
Final presentations took place Monday and Tuesday at the client’s headquarters in Herndon, Va., said sources. Each agency got about three hours to present to a handful of client executives. Roth Associates in New York is managing the process.
Roth did not return calls and a VW representative had no immediate comment. But sources said that VW had told DDB and Wieden that they were out. The agencies either declined to comment or could not be reached.
The incumbent, MDC Partners’ Crispin Porter + Bogusky in Miami, did not defend.
Media duties are not in play and remain at WPP Group’s MediaCom in New York. VW’s major media spending exceeded $200 million last year and totaled nearly $125 million in the first eight months of 2009, according to Nielsen. Those figures don’t include online spending.