UM Strategist Stewart Accepts OMD Offer

LOS ANGELES Mark Stewart, chief strategic officer at Interpublic Group’s Universal McCann, has accepted an offer to join Omnicom Group’s OMD as managing director of its Eastern region.

OMD North American CEO Page Thompson said, “This is a big hire for us. He’s one of the best strategic thinkers in the media business.”

Stewart, 45, was not available for comment.

Stewart was one of the architects of Frontier Media, the new IPG unit that won the $80 million Church & Dwight business last month.

His exit from UM follows by less than a month the departure of worldwide CEO Robin Kent [Adweek Online, March 14]. IPG is currently seeking Kent’s successor.

When Stewart arrives at OMD next month, current Eastern leader Jill Botway will move over to be managing director of OMD’s strategic business, including direct response, newspaper and Hispanic media marketing.