Understanding ROI Behind the Live Streaming of Esports

And where to set KPIs so marketers can reap those benefits

A large audience watching 4 screens on a large stage
Live streams in esports need different strategies than VOD. Getty Images

A recent report that live streaming mega-star Ninja aka Tyler Blevins might have as many as 4 million duplicate followers across Twitch, Facebook and YouTube proved less than a bombshell. Loyal fans of gamers are mostly male between the ages 18 to 34 and are likely to follow the same celebrity across multiple platforms. To think otherwise would be naïve when the average person has around seven active social media accounts.

Greg Paull is the principal and co-founder of R3.