Undeterred by the Pandemic, Ford Reveals New F-150 Truck

Ford hopes the best-selling vehicle will help pull it through the Covid slump

2021 ford f-150 pickup
The look of the 2021 Ford F-150 pickup truck is described as "more planted." Ford

Ford has officially announced the next generation of the F-150 pickup truck, the best selling vehicle in the U.S. for more than 40 years.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.