United Airlines Announces New International Routes With Cryptic Video

The brand's head of social is now head of advertising, changing the tone of the airline

United announced its new routes in a Twitter video packed with hints. United Airlines

In such a dire travel ecosystem, almost any announcement from a travel brand is a big deal—new partnerships with cleaning products, resuming routes and reducing capacity. With advertising budgets slashed, brands have been largely quiet, putting out minimal messaging that it’s safe to fly and encouraging would-be travelers to book a trip.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.