Jon Bond has joined crowdsourcing agency Victors & Spoils as a strategic partner, the Boulder, Colo., the company said today.
In February, the co-founder of Kirshenbaum Bond Senecal + Partners left the agency following the final payout from parent MDC Partners. During his 23 years at his namesake shop, Bond (pictured) was associated with brands like Snapple, Kenneth Cole, Capital One and Wendy’s.
Bond said Victors & Spoils is one of the five emerging marketing communications tech companies he’s invested in since leaving KBS+P. They include Klout, a firm that identifies and tracks ‘influencers’ for brands, categories and issues; Crimson Hexagon, which researches insights from social media conversations in real time; and Data Xu, a next-generation DSP (digital signal processing) technology that makes fast online media buying decisions.
“Running a traditional agency today is like being captain of the Titanic, and Victors & Spoils the iceberg. As an investor, I stand behind new agency models designed to challenge the ‘unsinkable,” Bond said in a statement, released by Victors & Spoils.
Bond, however, takes issue with the agency’s characterization of his role. He says he will act as a “strategic advisor” and has no plan to spend time at Victor & Spoil’s home base in Boulder, Colo., except during ski season. But he believes the six-month-old agency’s operating model is a way for the industry to move forward.
“Victors & Spoils is already the undisputed leader in helping today’s brands navigate the new marketing landscape. Plus, crowdsourcing is building huge momentum,” he said.
John Winsor, Claudia Batten and Evan Fry launched Victors & Spoils last October. Winsor is the author of Spark: Be More Innovative Through Co-Creation; Batten is an entrepreneur who has founded companies like videogaming concern Massive; and Fry is a former Crispin Porter + Bogusky creative director who worked on accounts like Best Buy and Domino’s.
The agency now claims “more than 10 marquee brand clients” including Dish Network, General Mills, Brown Forman and Virgin America. Victors & Spoils also said it has a global creative and strategic network of more than 750 individuals.
“It is fantastic to have an advertising legend like Jon Bond join our team within our first six months,” said agency CEO Winsor in a statement. “There has been tremendous interest among the investment and marketing communities. We believe our model provides businesses with a better way to solve their marketing, advertising and product-design problems using tools based on crowdsourcing principles.”
This story updates and replaces an earlier item with additional details.