Upscale Pet Foods Proliferated in the Pandemic—Now They’re Plunging Owners Into Debt

New survey charts the high cost of pampering our furry friends

three dogs sitting at a table with meals
For those who want to indulge Fido and Fifi, a growing number of "human-grade" foods are on the market. Getty Images

One of the more colorful features of pandemic living is the renewed importance consumers are placing on dogs and cats.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.