Data & Insights

Online Shopping Set to Surge This Holiday Season

Salesforce expects ecommerce to account for 30% of all purchases, up from 14% in 2019

Total digital sales in the U.S. are forecast to reach an all-time high of $221 billion. Getty Images

By Paul Hiebert

October 1, 2020

Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
Recommended articles
You Might Like
This is a Profile

The Innovation Boom That Will Power Audio Advertising in 2021

By Pandora

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

The Performance Marketer’s Guide to Elevating ROI

By Nielsen

This is a Profile

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

By Janna Ritzcovan Synovec

{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"brand-marketing"}