Used Car Startup Vroom Kicks Off Its Rebrand With Quirky New Work Directed by Tim and Eric
First spot aired in major automobile markets Orlando and Dallas
Vroom and agency Anomaly lands director duo Tim & Eric for new spot launching its rebranding.
Vroom
Vroom, which aspires to become the Amazon of used car sales, tapped comedy duo Tim and Eric—Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame—to direct its first campaign from Anomaly as it kicks off a rebranding initiative aimed at establishing the online used car retailer as a national household name.
