Used Car Startup Vroom Kicks Off Its Rebrand With Quirky New Work Directed by Tim and Eric

First spot aired in major automobile markets Orlando and Dallas

Vroom and agency Anomaly lands director duo Tim & Eric for new spot launching its rebranding. Vroom

Vroom, which aspires to become the Amazon of used car sales, tapped comedy duo Tim and Eric—Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame—to direct its first campaign from Anomaly as it kicks off a rebranding initiative aimed at establishing the online used car retailer as a national household name.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.