User-Generated Content Will Allow Plant-Based Protein to Flourish

Once the novelty wears off, people will be less interested

Impossible whopper, Beyond KFC, Dunkin beyond sausage
Right now, plant-based protein brands are still hovering around the innovator/early adopter phase. Illustration: Trent Joaquin; Sources: Impossible Foods/Burger King, Beyond Meat/KFC/Dunkin
Headshot of Susan Frech

Need a good small talk conversation starter? Look no further than soliciting opinions on the new trend of plant-based protein. “Have you tried the Impossible Burger yet?” “Would you ever eat that Beyond Meat stuff?” “I was a vegan once for two weeks.”

@sml360 Susan Frech is co-founder and CEO of Social Media Link (SML).