Vaseline “Amazing Moisture”

Men and women encased in white bodysuits from head to toe perform an aerial ballet to illustrate the powerful penetrative abilities of Vaseline’s Sheer Infusion body lotion in a new spot from BBH. Set to the music of “Peer Gynt Suite No. 1,” the white-on-white theatrical demo has acrobats twirling on wires and diving through a seemingly rigid surface to show how the lotion offers “Superior moisture. Across all layers of your skin.” A behind-the-scenes making-of video includes interesting details such as the fact that the Noam Murro-directed commercial required a year of prep work, 1.5 miles of rope and a 60-foot high set, but the backstage view of the production actually trumps the end product, which, especially at 60 seconds, is more yawn-inducing than arty sell. –Eleftheria Parpis