Video: These Are the Latest Trends in Media Planning, and the Biggest Challenges

Adweek's 2018 MPOY judges on marrying creative messaging with data science

Video: Josh Rios; Editor: Nick Gardner
Headshot of Chris Ariens

What drives a successful media plan in 2018? How do brands get the most from their media agencies ensuring they reach their target audience? And what happens when things don’t go according to plan?

We put these questions and more to several of our 2018 Media Plan of the Year judges. In the video above, we hear about the challenges facing the brand-agency relationship. In the video below, our judges identify the most creative and useful trends guiding media plans today.

Video: Josh Rios; Editor: Nick Gardner

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.