Video: These Are the Latest Trends in Media Planning, and the Biggest Challenges

Adweek's 2018 MPOY judges on marrying creative messaging with data science

Video: Josh Rios; Editor: Nick Gardner

What drives a successful media plan in 2018? How do brands get the most from their media agencies ensuring they reach their target audience? And what happens when things don’t go according to plan?

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.