Video: What Brand Marketers Can Learn From Mondo’s SXSW House Party

The graphic design firm is a platform for artists

Video: Josh Rios/John Tejada; Editor: Breana Mallamaci

After a week filled with AI and VR, one SXSW activation is keeping it simple and artful. Mondo creates screen prints for films, TV shows, video games and comics, as well as record labels, toys and apparel. The company has a permanent gallery in Austin, Texas and during SXSW has invited festivalgoers to immerse themselves in other-worldly adventures, in brilliant 2D.

Here, Mondo co-founder Rob Jones, creative director Eric Garza, gallery and events director David Rancatore, and record label manager Mo Shafeek share the story of Mondo and what brand marketers can learn from their business principles.