This Virtual Toy Museum Celebrates 90 Years of Fisher-Price

Mattel-owned brand's Instagram experience also has a digital gift shop

Images from Fisher-Price's virtual toy museum
Fisher-Price tapped set designer and photographer Leila Fakouri to create the virtual exhibits. Fisher-Price

Fisher-Price is celebrating its 90-year legacy with a virtual toy museum that anyone with an Instagram account can explore.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.