Voice: One Screen to Rule Them All

Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers

More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels. Life seemed simple compared to today’s multiscreen environment, as I watch my own children engage with their phones and laptops, sharing and communicating with friends while the TV is on in the background.

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