Vonage Completes Its Agency Search

TBWA\C\D replaced after 4 years

Vonage has a new creative agency.

The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at $10 million.

The other finalists were Havas Worldwide in New York and the incumbent, the New York office of TBWA\Chiat\Day. VML also pursued the account, but exited in an earlier round. TBWA\C\D had handled the business since 2009.

In a separate and parallel pitch for media planning and buying, Horizon Media came out on top, Vonage said. The other finalists were Mindshare, TargetCast and the incumbent, OMD.

Roth Associates in New York managed the process.

Vonage's media spending exceeded $150 million in 2010 and $84 million in the first half of 2012, according to Nielsen. Those figures don't include online spending.

In a statement, Barbara Goodstein, chief marketing officer for Vonage, said she was excited to work with JWT and Horizon "as we continue to develop new ways to engage consumers through personally relevant, high-impact creative coupled with media that drives efficient response."

JWT North American CEO David Eastman described Vonage as "unique brand and business in an exciting, complex and fast-growing space."

Vonage's direct marketing and Hispanic market advertising accounts were not in play and remain at The Agency Inside Harte Hanks and Vox Profero, respectively.