You Can’t Vote If You’re Not Registered, Austin Agency Reminds Texans

McGarrah Jessee partnered with Move Texas to get people signed up

McGarrah Jesse created campaign to encourage voter registration. MOVE Texas

Amid the clutter of news, advertising and communication about the upcoming election, there is one crucial step that isn’t necessarily being explicitly addressed: One must be registered to vote in the first place. Sure, it’s nice to talk about voting, but without taking care of that piece of business, the messages are rendered moot.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.