Walmart+ Campaign Focuses on Saving Time, Not Amazon Prime

Subscribers can "spend more time being … a member of humanity"

The retailer's campaign for Walmart+ features broadcast, digital, social, radio and experiential elements. Walmart

Walmart is heralding the launch of its Walmart+ membership program with a new campaign, “A Different Kind of Membership,” which will kick off with a 60-second commercial during the NFL opener on NBC tonight.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.