Walmart Wants to Salvage Summer With Drive-In Movie Theaters and Virtual Summer Camp

The retailer is finding ways to help lockdown-weary families

Neil Patrick Harris will kick off Walmart's summer camp each morning with a little musical theater. Walmart

By Kaila Mathis

July 6, 2020

Key Insight:

Walmart's programs are designed to let kids have safe, socially distanced fun day and night.

In a summer unlike any other, Walmart has announced two initiatives to keep kids entertained.

Kaila Mathis

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.