We Must Close the Gap in Marketing Education, Especially Now

Challenging students beyond the boundaries of the campus

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The current crisis demands more creativity on the part of colleges than porting our Blackboard lectures to Zoom. Kacy Burdette

Having struggled with the abrupt switch to online learning last semester, colleges will need to pivot quickly to provide the meaningful engagement students crave while simultaneously preparing them for the professional success parents expect after such a sizable financial investment.

Yusuf Dahl is the director for innovation and entrepreneurship at Lafayette College.
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