Listen to the youth and their innovative ways of storytelling and taking action.
Photo Illustration: Trent Joaquin; Source: Getty Images, Pixabay
In today’s climate where brands are responding to a pandemic, social justice issues and other societal needs, there has been an abundance of messaging coming at consumers to maintain that connection. But in this new environment, how does a marketer uphold a brand’s position and purpose? And how do they stand out?
