The Weather Channel Names Fred Bucher as CMO

He was most recently Spectrum Reach's marketing chief

Fred Bucher will oversee marketing, communication, research and insights for The Weather Channel and its free streaming service, Local Now. The Weather Channel

By Jason Lynch

August 20, 2020

The Weather Channel has found a new CMO.

Jason Lynch

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.