Wendy Clark on Why Content-Makers Should Pursue Integrated Solutions

Consumers don't just use one medium, DDB North America chief says

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Wendy Clark, the CEO of DDB North America, took part in a panel session on mobility and content at a March 28 event co-sponsored by Adweek and Bloomberg Media called “Marketing in an Interruptive World.” After her session with fellow marketers and Bloomberg’s U.S. director of research and senior media analyst Paul Sweeney was over, Clark shared her thoughts about video with Adweek.

“No consumer simply uses one medium,” Clark told Adweek. “They lead an integrated life and use integrated media.”

For more, watch the video above. Here’s more about the Adweek-Bloomberg breakfast event.

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.
Publish date: April 3, 2017 https://dev.adweek.com/brand-marketing/wendy-clark-on-why-content-makers-should-pursue-integrated-solutions/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT