Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru

Brand launches three-day contactless stunt in Los Angeles

The stunt features a giant Wendy's jack-o-lantern. Jordan Strauss for Wendy's

No one will experience a normal Halloween this year, but brands are debuting safe ways to engage consumers around the holiday, from contactless trick-or-treating to driveable activations.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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