We’ve Been Sitting in Our Backyards and Downing a Lot of Margaritas This Summer

Outdoor parties and cocktails in a can are among the trends in Bacardi poll

In Bacardi's summertime survey, 35% of respondents said they like to create their own “outdoor drinking experiences.” Getty Images

Two years ago, shortly after the Howard Hughes Corporation cut the ribbon on Manhattan’s revamped Pier 17, a multi-story dining and entertainment complex built over the water, it announced that its 1.5-acre rooftop would host summer concerts.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.