What Brands Can Do for Black Fathers to Demonstrate True Understanding
Through substantive actions and commitment to issues of equity and race

Black fathers face a unique set of fears, challenges and concerns.
Illustration: Amira Lin

Much has been written about the shifting societal role of dads and the increase in father-led households. Some brands, in a nod to these changing demographics, have moved beyond portraying fathers as supportive characters and begun to speak directly to them.