What Brands Can Do for Black Fathers to Demonstrate True Understanding

Through substantive actions and commitment to issues of equity and race

Black fathers face a unique set of fears, challenges and concerns. Illustration: Amira Lin

Much has been written about the shifting societal role of dads and the increase in father-led households. Some brands, in a nod to these changing demographics, have moved beyond portraying fathers as supportive characters and begun to speak directly to them.

Yusuf Dahl is the director for innovation and entrepreneurship at Lafayette College.