What CFOs Are Expecting as the Economy Begins to Reopen

PwC surveyed more than 300 U.S. finance leaders to gauge sentiment

A hand on a doorknob
Chief financial officers say that they're prioritizing worker safety in back-to-work playbooks. Getty Images

Key insight:

As states make plans to reopen their economies, U.S. finance leaders’ Covid-19 concerns are high, but stabilizing, according to a new survey by accounting and analytics firm PwC—the third it has conducted since the beginning of the coronavirus pandemic.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.