Headshot of Alexa Comeau

Adweek brought two of the most salient topics in today’s brand marketing world together in a new event: DTC Meets ATV Summit, presented by Viacom and held at LinkedIn. Experts looked at how Direct-to-Consumer marketers are responding to rising ad costs and the growing need to find new channels via smart, internet-connected TV—with insights on scaling, optimization, best practices and brand-measuring ROI for growth.

The engaged audience.
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An audience member joins the conversation.
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Will Flaherty, vp, growth, Ro; Michaela Giovengo, sales director, head of performance marketing, Hulu; Amanda Tolleson, chief customer officer, Birchbox; Kelsey Sutton, streaming editor, Adweek.
Sean T. Smith for Adweek
Danny Wright, chief brand officer, Adweek.
Sean T. Smith for Adweek
Networking and reflection time.
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Tom Ryan, co-founder, CEO, Pluto TV.
Sean T. Smith for Adweek
Cara Lewis, evp, U.S. video investment, Dentsu Aegis Network.
Sean T. Smith for Adweek

This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.

Alexa Comeau is the Programming Manager at Adweek, where she works on event curation, while dabbling in some writing.