What It’s Like to Work With the Design Shops Behind Some of the Hottest Challenger Brands

Clients including Noken and Keeps share their experiences with Gin Lane, Red Antler

Hear from a few challenger brands on what it's like to work with the branding firms behind the buzziest brands. Sources: Keeps, Noken, Brandless
Headshot of Katie Richards

How does a startup with a business idea that could shake up an entire industry (like Casper or Warby Parker) take that idea and turn it into a brand that people will not only love but also buy? For many brands like Keeps or Noken, the answer lies in partnering with one of three major branding firms in New York City to help design, market and launch the startup into the world.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.