What Weight Watchers’ Bleak Outlook for 2019 Signals About the Old-School Diet Brand’s Future

Some experts suggest WW may have pivoted too much

WW will continue to work with Oprah in upcoming marketing campaigns. But will she keep the company afloat? Getty Images, Weight Watchers

WW—the brand formerly known as Weight Watchers—is off to a rough start in 2019. The company’s shares tumbled as much as 36 percent after WW reported poor fourth quarter results and shared on its recent earnings call that, due to a “soft start to the key winter season,” the brand expects low recruitment levels and a decline in revenue and earnings for 2019.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.