What You Need to Know About the Culturally Conscious Consumer

The times have changed, as have buyers

Two psychographic groups are dividing your market share in opposite directions. Getty Images

Among the many things I’ve learned from Britney Spears was that “there’s only two types of people in the world. The ones that entertain, and the ones that observe.”

@SethMatlins Seth Matlins is the evp, cultural strategy and insights at 160over90, where he helps brands tap into the agency’s breadth of audience insights.