‘What’s Happened at The Richards Group Sends a Message to All Agency Executives’

As founder's racial comment leads to client exits, diversity advocates say it's time for reflection, action and accountability

Stan Richards poses in front of his building in a 2016 photo. Richards says he 'misspoke and commented using words I greatly regret' in calling a campaign 'too Black.' Via The Richards Group on Facebook
Headshot of David Griner

By the time The Richards Group founder Stan Richards had publicly apologized for calling a campaign idea “too Black,” the damage had been done. The staff had reportedly been incensed by leadership’s sluggish response, and longtime client Motel 6—for whom the campaign at issue was pitched—had chosen to fire the agency.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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