Adweek has expanded its offering of live shows, webinars and virtual events during this financial crisis brought on by the coronavirus pandemic. Each week, we’ll share a schedule of events and links to tune in. (All times are Eastern Standard.)
Monday, May 11
Podcast: Yeah, That’s Probably an Ad
Hosts: David Griner, creative and innovation editor, and Ko Im, departments editor
Guests: T.L. Stanley, senior writer and Aaron Harvey, founder of nonprofit Made of Millions
Co-hosts David Griner and Ko Im discuss pastimes and essentials during quarantine. T.L. Stanley talks about the ways the cannabis industry has changed during Covid-19. We also check in with Aaron Harvey, founder of nonprofit Made of Millions, for Mental Health Awareness Month to talk wellness among creatives.
Noon Livestream: #AdweekTogether: Now Hear This
Host: Stephanie Paterik, executive editor
Guest: Claire Fanning, vp of ad product strategy, Pandora
Before the pandemic, podcasts had been go-to products to inform and entertain, mostly grabbing listeners on their commutes. But with little or no commuting, listenership is down. How are audio companies adapting to the new normal? Claire Fanning, vp of ad product strategy at Pandora is our guest.
Tuesday, May 12
Noon Livestream: #AdweekTogether: Building An Agency During a Crisis
Host: Ko Im, community editor
Guest: Aaron Harvey, founder, Ready Set Rocket
Aaron Harvey built his advertising and marketing agency, Ready Set Rocket, during the last financial crisis. What are the lessons he learned, that can be put to work for all entrepreneurs? He’ll join us to answer that question.
1 p.m. Webinar: Unlock the Potential of Your Customer Data
With more people than ever using online channels as their primary—sometimes only—path to purchase, understanding how to orchestrate customer data and meet the increased demand for personalized digital experiences has never been more important. Today’s companies have access to more customer data than ever, and brands need to offer consistent experiences to drive results.
4 p.m. Livestream: I’m With the Brand Live
Host: Ian Wishingrad
Guest: Alex Reed, co-founder, Truman’s
On I’m With the Brand Live, Ian Wishingrad has some rapid fire questions for Alex Reed the co-founder of direct-to-consumer brand Truman’s on how he built the Kentucky-based cleaning products company.
Wednesday, May 13
Podcast: D&I TBD
Hosts: Mary Emily O’Hara, diversity and inclusion reporter
Guests: Nina Kossoff, strategist, Matter
Nina Kossoff covers a number of topics from Mastercard’s True Name campaign, an Instagram-based project for Thems Health, a health and wellness platform for nonbinary and trans people, as well as her experience as a queer, nonbinary person of color in advertising.
Noon Livestream: #AdweekTogether: The 2020 Adweek Grad Guide
Host: Doug Zanger, agencies editor
Guest: Natalie Kim, founder, We Are Next
Adweek is back with the Grad Guide, during what is one of the most fraught job environments in decades. We’ll talk with Natalie Kim, founder of talent resource We Are Next about how they are helping prepare of generation of creatives for the new world of work.
1 p.m. Webinar: Get Ready for Programmatic 3.0
The next wave of automated media buying is upon us. Self-learning, deep neural network algorithms are changing the way media is bought and are becoming the key to effective programmatic performance buying. How will programmatic continue to evolve and how should advertisers adapt?
3 p.m. Livestream: The Way Forward—CPG and Wellness
Host: Lisa Granatstein, editor and svp programming
Guests: WW chief executive officer Mindy Grossman and PepsiCo’s chief marketing officer Greg Lyons
In the fourth installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how during this health crisis, CPG and wellness marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers.
Thursday, May 14
Noon Livestream: #AdweekTogether: Connecting Marketers With Consumers
Host: Stephanie Paterik, executive editor
Guest: Sarah Personette, vp, Twitter Client Solutions
For any brand to survive and thrive during the pandemic a customer-first position is key. Twitter is coming up with creative ways to connect its users with marketers in authentic and lasting ways. Sarah Personette, vp of client solutions at Twitter, joins us to explain.
1 p.m. Webinar: Streamline Your Marketing Tech Stack
Sponsor: Cardinal Path
The roadmap for marketers in 2020 is complicated. The global pandemic, a cookieless future and evolving privacy issues are forcing brands to make a lot of strategic decisions quickly … and with significant repercussions. But in their quest for data-driven intelligence, many marketers are getting hamstrung by the complexity of their marketing tech.
Friday, May 15
Noon Livestream: #AdweekTogether: Health First, Taxes Later
Host: Diana Pearl, deputy brand editor
Guest: Vinoo Vijay, H&R Block CMO
The government pushed tax day back three months, from April 15 to July 15, putting health first and tax collection later. What does this mean for tax prep giant H&R Block and in what other ways is the brand innovating? We’ll talk with CMO Vinoo Vijay.
1 p.m. Webinar: The Uncertain Impact of Today’s Shopping Behavior
For many American households, the grocery shopping experience is no longer business as usual. Limited store trips, out-of-stock brands, forced trial and extreme buying have all created challenges today, but the consequences could be protracted. What will be the longer-term impact for brands as shopping behaviors continue to shift?