What’s Scarier Than a Sharknado? A ‘Mosquitonado,’ Says Terminix

Raising awareness, with help from Tara Reid

Headshot of Katie Richards

What's worse, a pack of blood-hungry sharks falling from the sky? Or a swirling tornado of pesky mosquitos touching down in your city? In the run-up to the third Sharknado movie (debuting on SyFy July 22), pest-control company Terminix is worried about the latter.

In its newly release faux-movie trailer, "Mosquitonado," created by Olson, Terminix jumps on Sharknado hysteria to promote National Mosquito Control Awareness Week.

"We knew that if we wanted to get people talking about the world's actual deadliest killer, mosquitoes, we'd need to create something truly outrageous," said Kelly Medley, vp of communications at Terminix.

The "Mosquitonado spot feels over the top and silly, like the Sharknado films. You probably won't come across organized herds of mosquitos in real life (or snarling sharks showering from the skies, for that matter), but Terminix hopes to use the satirical trailer to spread a more important message: Even though they're tiny, mosquitos can still be dangerous creatures. Between 300 and 500 million cases of malaria are reported annually, according to Terminix. 

"We've heard lots of people sharing that a Mosquitonado is something straight out of a nightmare," Medley said. "They can relate with how annoying these buzzing bloodsuckers can be all summer long. Mosquitonado leaves viewers kind of frightened and very amused."

Amused, indeed. Alongside the screaming housewives, fleeing children and a badass granny with a flamethrower, Sharknado star Tara Reid makes an appearance in Terminix's spot, too.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.