Why 2017 Must Be the Year Marketers and Media Rebuild Trust

The post-truth era has to end now

In 2016, we lost legends like Muhammad Ali, Sharon Jones, John Glenn, David Bowie, Leonard Cohen and Gwen Ifill. We even lost Abe Vigoda, who in recent years was perhaps most famous for being the subject of IsAbeVigodaDead.com. And yet, as sad as it is to not have these luminaries with us, what I miss most in 2016 is the loss of trust.

David Berkowitz is principal of consultancy Serial Marketer.