Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years

With more eyes glued to televisions, the retailer saw a chance to reach a bigger audience

Apparel retailer Banana Republic is airing its first ads on television in 15 years. Banana Republic
Headshot of Richard Collings

The last time Banana Republic aired a seasonal ad campaign on national television back in 2005, George W. Bush was in the White House, New Orleans was decimated by Hurricane Katrina, and retail was largely thriving along with the broader economy during the years leading up to the financial crisis.

Join Adweek for Commerce Week, a live virtual summit on Nov. 9-12, to explore the rapid transformation of the commerce landscape, and what's next. Register now.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.