Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

This will resonate greatly with Hispanic audiences in particular

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There is nothing better for readers than being exposed to high-quality content that understands their cultural backgrounds. Getty Images
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For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult.

@Analopezh Ana López is marketing director of Prisa Brand Solutions in the U.S. and a digital marketing/communications consultant.