Why Brands Need to Target the Nerdier Segment of Their Consumer Base

And how they can go about doing that

Silhouette of a man on a phone with machines in the background.
Nerd culture allows for more fun and quirkier strategy. Getty Images

D&D. MCU. Hall H. Naruto. PogChamp. If you know these terms, chances are you’re a nerd. While nerds used to be thought of as basement-dwelling, Steve Urkel glasses-wearing, awkward stereotype, nerdiness is now a badge of honor. Nerd culture has infiltrated mainstream culture, creating countless avenues for brands to leverage.

@blasintrailz Michelle Blaser is the founder of The Pollinatr.