Why Brands Should Shift Their Focus From Data to Identity
Fusing marketing science and art to drive customer engagement
Smart marketers are taking control of the data conversation.
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It might be sunny in July, but winter is finally here. I’m not talking about the Season 7 premiere of HBO’s Game of Thrones (although I was one of the 16.1 million total viewers).
This story first appeared in the July 24, 2017, issue of Adweek magazine.
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