Why Brands Should Shift Their Focus From Data to Identity

Fusing marketing science and art to drive customer engagement

Smart marketers are taking control of the data conversation. Getty Images

It might be sunny in July, but winter is finally here. I’m not talking about the Season 7 premiere of HBO’s Game of Thrones (although I was one of the 16.1 million total viewers).

This story first appeared in the July 24, 2017, issue of Adweek magazine. Click here to subscribe.
@wolfepereira Steven Wolfe Pereira is the chairman, CEO and co-founder of Encantos and a member of our Adweek Advisory Board.