Why Brands Should Welcome the Term Latinx

Take a stand with today's generation

Illustration of the term Latinx
The term Latinx is a way to allow more people to feel like they are part of the conversation. Illustration: Dianna McDougall

Latinx is a forward-thinking term, inclusive, appropriate and emblematic of the way younger generations expect brands to talk to them. So why is it receiving backlash of late? Why are some brands ignoring it?

@marinafilippell Marina Filippelli is the CEO of Orci.