Why Cole Haan Partnered With Slack to Make a Pandemic-Era Shoe

It's a nod to creativity—but also the latest step in a bid for younger shoppers

Built on the lightweight ZeroGrand platform, the limited-edition Slack collaboration features the app's brand colors and retails for $120 a pair. Cole Haan, Slack

Like an estimated 638,000 other corporations out there, Cole Haan uses the instant-messaging app Slack to do what it does—which, since 1928, has been designing stylish footwear suitable for the office.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.