Why CP+B Is Loving This Election, and Where It’s Heading With American Airlines

Plus, CCO Ralph Watson tells us his 3 favorite ads ever

Headshot of Tim Nudd

Election 2016 has been an exhausting experience for just about everyone. But for brands, it’s certainly created potent cultural moments they can tap into.

CP+B has helped Hotels.com do just that with an amusing campaign with Captain Obvious. The agency’s chief creative officer, Ralph Watson, chatted with Adweek about that work and other cool recent projects as we caught up with him during Advertising Week.

Check out the video above for more from Ralph, including his three favorite ads of all time, and when he first knew he was destined to be an art director. And if you want to be part of our #3favoriteads series, which will continue into the fall, shoot us an email.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: September 29, 2016 https://dev.adweek.com/brand-marketing/why-cpb-really-loving-election-lets-hope-trump-doesnt-sue-them-173803/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT